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Sky News Update: Sky Win Infringement Case Against Microsoft

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Microsoft named their cloud service SkyDrive and Sky have won a trademark infringement case against them because of this. The England and Wales High Court ruled that the inclusion of the word ‘sky’ could cause confusion for customers and therefore Microsoft will have to change the name.

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Sky News Update: Spurs want Villa

Having been a prolific goal scorer in Spain for Zaragoza, Valencia and Barcelona, there is no doubt that David Villa is a top striker. He is Spain’s record goalscorer, having scored 56 goals in 92 games. However, with the arrival of the South American Player of the Year, Neymar, David Villa is no longer needed. Spurs seem to be favourites to sign the striker and are reportedly happy to go up to £10m to sign him.

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Sky News Update: Spurs want Villa

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United fans are eagerly awaiting the prospect of signing Spanish international Thiago Alcantara from Barcelona. Many think that Thiago would be able to employ the brand of football that the club aspires to should he sign. After Paul Scholes’ retirement, some are wishing the 22-year-old to fill the gap left by the legend.

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Sky Sports Update: Froome Doping Allegation

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British cyclist Chris Froome, who is currently racing for team Sky in the 100th Tour de France, yesterday won the 15th stage of the tour. However is already receiving allegations of doping from the press

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Sky Sports Update: 116 BPL Games

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Recently BT announced they would be launching their own sport channel with Barclays Premier League coverage. This has put increasing pressure on Sky by stealing 38 games for BT to air

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Sky Service Update: New David Beckham Ad

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Last week a new major Sky Sports advertising campaign was released. The advert includes global celebrity David Beckham. The new advert uses clever technology and special effects

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Sky Sports Update: Heineken Cup

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This year Sky will broadcast all 24 teams compete and almost 24 hours of totally exclusive live rugby union in one weekend during the first round of the Heineken Cup

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Sky News Update: Updated Sky Sports App

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Sky are set to update their current Sky Sports App for the iPad next month, to create a more efficient and functional viewing football experience for their consumer. Users will be able to choose a game they wish to watch from a selection of covered games that are shown on Saturday evenings and watch it live and as it all happens on their iPad from 10pm onwards.

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Sky News Update: Marketing Budget Increased

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Broadcasting and broadband company Sky, are said to be upping their marketing budget for the coming months, due to the strong competition between the company and BT. The rival company announced the launch of their sports channel package earlier this year and ever since Sky have had to fight to keep consumers and think up new ways to keep individuals interested in what the company has to offer, in terms of its products, services and deals.

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