Sky news have had their request to become a free-to-air channel turned down by the chief executive of the Nine network. The Nine network own a large part of Sky News while Rupert Murdoch’s 21st Century Fox has a 39% share so this has to be a mutual decision made by all of those investing.
Sky are looking to vastly increase the number of viewers and subscribers by commissioning more than 100 hours of new, fully-scripted drama and comedy shows. In order to attempt to inflate the current total of subscribers and viewers to Sky television, they have taken steps that do not involve sport – something of a rarity for the media conglomerate.
There have been many changes made to the Sky set up recently, one of the most recent ones is the introduction of a new Sky Arts director. This comes as part of the dedication that BSkyB are showing to make their service unbeatable, especially since they are facing serious rival from a number of other pay-tv services.
Team Sky have secured themselves a one-two finish at the Settimana Coppi e Bartali race in Italy as Peter Kennaugh secures first and Dario Cataldo second. Kennaugh featured as part of the Gold medal winning Team Pursuit team at the London 2012 Olympics and has now managed to secure the enviable sport of first place in the Settimana Coppi e Bartali.
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