As the UK betting scene continues to grow at an outstanding rate, with bingo, casinos, betting, online and lotteries seeing strong growth over the last five year, it's no surprise that Sky are ever seeking new ways to get their customers involved in spreading the brand and (hopefully) generating further profits. One of those initiatives has been the Sky Bet Transfer Fund, which lets customers pick their favourite Football League team and, with each bet, win a chance for their club to have another £250,000 to spend during the next open transfer window.
That promotion is ongoing, and has seen a fantastic response on the Sky phone number directory, but for those who don't use Sky Bet as their main betting website or those who don't bet at all, the promotion has been hopeless. In an effort to expand the Sky Bet brand, they've now launched the Sky Bet #TransferListed.
#TransferListed will find Jim White and Natalie Sawyer officially placed on the Team Sky transfer list, and will be swapping the news room for a new day job at a home game of a club in the Football Leagues. That could mean selling pies, inspecting the pitch, setting up the goal posts or handing out programmes to fans on a Saturday. Sky Bet will also deposit £250 worth of betting money into the winning fans account, adding an extra little incentive to enter.
Taking part in the competition is extremely easy, all you have to do is go on Twitter and type #TransferListed and the name of your club, also in hashtags. For example, a Leeds supporter would post #TransferListed #LeedsUnited. You can tweet as many times as you like and the club with the highest number of hashtags at the end of each week will win Jim and Nat at their grounds. The first winner will be announced on Monday the 16th of March, with a new winner being announced each week.
The Sky Group sold their majority stake in Sky Bet during December 2014 to a private equity group called CVC Capital Partners. The deal, which valued Sky Bet at an impressive £800 million is due to be completed this year and will see Sky collect £600 million and keep a 20% share in the company. In a statement at the time Sky said that gambling was not part of Sky's core business, and that the money they would take home from the deal would help them expand their business out into the new European operation and invest in high quality TV programmes to keep the customers on the contact Sky billing line happy.
It was also confirmed that Sky Bet would be keeping the Sky branding for a number of years to come, with the Sky Bet branding and sponsorship of the Football League proving very successful in carving out a place in a very tough industry.
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