Sky are looking to vastly increase the number of viewers and subscribers by commissioning more than 100 hours of new, fully-scripted drama and comedy shows.
In order to attempt to inflate the current total of subscribers and viewers to Sky television, they have taken steps that do not involve sport – something of a rarity for the media conglomerate. It has been a known dimension of the media world in the past year or so as BT Sport launched their rival channel to Sky and challenged the latter’s reign over the sport broadcast market.
Since the announcement date Sky have done all they can to counter this challenge but that has largely involved increasing their sports coverage – since Sky Sports and Sky Movies are really the channels that have made Sky such an enticing package for customers.
Now however, Sky have secured 100 hours of new content which is focussed around the comedy and drama genres. All of this content is original and will be broadcast, presumably, across the Sky Arts and Sky Atlantic channels – Sky’s own channels if you will.
The balance is slightly off, Sky have focussed more on the drama aspect by commissioning 70 hours of drama and 36 hours of comedy but have none the less secured more than 100 hours overall. Sophie Turner Laing, Sky’s Managing Director of Content reported all of this on BBC Radio 4’s Media Show.
In addition to the BT Sport threat is the Freeview threat. As the country crosses over into entirely digital content, the temptation of pay-tv increases but there are more cost-effective options than those Sky are offering. This is why Ms Turner Laing has made this move; they need to expand the amount of original, cutting edge content that appeals to a wide audience while also slots into a niche category that entices customers enough to transfer their television allegiance to Sky.
The Smoke will appear of Sky 1 this year, along with Moone Boy which has already proved to be a hit with customers and secured a prestigious Emmy Award last year for comedy. There will also be Mr Sloane, a 1960s comedy which is set to start in Spring 2014.
More information on the channels that Sky offer, you have a series of options: visit the Sky website or use the Sky contact number to speak with a member of their customer services team. Either channel will allow you to gather further information and establish the best deal for your personal circumstances.
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