Our News Details

Sky Commission More Than 100 Hours of Original Content

100 Hours of Comedy and Drama

Sky are looking to vastly increase the number of viewers and subscribers by commissioning more than 100 hours of new, fully-scripted drama and comedy shows.

In order to attempt to inflate the current total of subscribers and viewers to Sky television, they have taken steps that do not involve sport – something of a rarity for the media conglomerate. It has been a known dimension of the media world in the past year or so as BT Sport launched their rival channel to Sky and challenged the latter’s reign over the sport broadcast market.

Since the announcement date Sky have done all they can to counter this challenge but that has largely involved increasing their sports coverage – since Sky Sports and Sky Movies are really the channels that have made Sky such an enticing package for customers.

Now however, Sky have secured 100 hours of new content which is focussed around the comedy and drama genres. All of this content is original and will be broadcast, presumably, across the Sky Arts and Sky Atlantic channels – Sky’s own channels if you will.

Sky Updates

The balance is slightly off, Sky have focussed more on the drama aspect by commissioning 70 hours of drama and 36 hours of comedy but have none the less secured more than 100 hours overall. Sophie Turner Laing, Sky’s Managing Director of Content reported all of this on BBC Radio 4’s Media Show.

In addition to the BT Sport threat is the Freeview threat. As the country crosses over into entirely digital content, the temptation of pay-tv increases but there are more cost-effective options than those Sky are offering. This is why Ms Turner Laing has made this move; they need to expand the amount of original, cutting edge content that appeals to a wide audience while also slots into a niche category that entices customers enough to transfer their television allegiance to Sky.

The Smoke will appear of Sky 1 this year, along with Moone Boy which has already proved to be a hit with customers and secured a prestigious Emmy Award last year for comedy. There will also be Mr Sloane, a 1960s comedy which is set to start in Spring 2014.

More information on the channels that Sky offer, you have a series of options: visit the Sky website or use the Sky contact number to speak with a member of their customer services team. Either channel will allow you to gather further information and establish the best deal for your personal circumstances.

Comments (1 )

  1. Judith - Reply    May 07 ,2016  

    I’m unchanging straight away studying through you, nevertheless I am just civilizing me personally. I indisputably love appraisal apxlpoimatery the whole lot that is printed inside your blog. Storeroom your stories inward. I liked it!

Leave a Comment

captcha code
captcha refresh



Latest Tweets



Sky Phone Number is operated by Search Me Ltd, a directory service providing direct dial 0844 numbers for customers who want a quick and easy way to connect to UK business call centres. Our 0844 Sky phone number calls cost 7p per minute plus your phone companies access charge. We are not affiliated with this or any company listed on this website. Callers must be over the age of 18. The Sky Phone number supplied is operated by an external premium service provider and is not free of charge. If you are unsure of your network costs we strongly advise contacting your network supplier BEFORE using our service. Callers must be 18+ and have the bill payers permission.