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Sky Launch YouTube Channel To Boost Customers

Sky YouTube More Customers

In an attempt to bring in more customers to their pay-tv service, Sky have announced that they will be offering episodes of popular shows through YouTube.

Thanks to the push they need to boost customers and bring in more viewers, Sky are making the move to offer free of charge episodes of some of their new, popular series in order to entice customers into subscribing. The chosen series are Moone Boy, The Tunnel, A Young Doctor’s Notebook and Moonfleet.

The shows currently air on some of Sky’s channels that are available only to Sky customers – Sky Atlantic and Sky Arts. By offering these episodes on the video streaming channel YouTube, Sky are looking to bring in some new customers. This has been inspired by their drop in customers since meeting rivals in some of their flagship areas: sports and movies.

Since BT announced the launch of their sports channel, which will not only cover the majority of the Barlcays Premier League, but will also come complimentary with any BT broadband package and the introduction of Netflix and LoveFilm, amongst others, Sky have been forced to up their game. They will launch their YouTube channel on February 1st and are working on targeting the 13 million homes across the UK who do not subscribe to any television package.

The battle for sports coverage domination rages on, but Sky have made it clear to that they are equally dedicated to endorsing British films and have assigned £600million to making British films this year alone. Sky are working hard to make sure that they are enticing customers in the right way, they are investing in entertainment that has longevity, nothing that will run its course and burn out leaving the customers at a loss for reasons to keep their Sky contracts.

As well as the YouTube channel, Sky have launched advertising campaigns on all possible platforms: print, digital, poster and cinema adverts and they will be running adverts on ITV and Channel 4 – rival television companies of course. This is in an attempt to make sure they reach out to as many potential customers as possible. The benefits of Sky means that when they advertise on channels such as these, they are not looking to poach the customers because ITV and Channel 4 (for example) are available through Sky TV.

There are options to build a bundle with Sky that makes sure customers receive precisely the channels they wish to: if they are not interested in sports coverage, they simply do not enter into a contract that includes the Sky Sports channels. There are also benefits that can be felt if the customer is interested in receiving all of their products in one place: internet, telephone and television.

Click here to discuss all the latest offers from Sky.

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