Sky have teamed up with Snapchat in order to launch quick news blasts to millions of young people up and down the country. This new partnership reflects Sky's desire to involve young people in the politics of the day and Snapchat's need to transform their self destructing picture app into something which can generate an income. At present, it's unclear how much Sky are paying to be featured within 'Snapchat Discover', a subsect of the application, but given the high profile nature of the endorsement, one can safely assume that money traded hands.
Sky News' contribution will come in the form of an 'afternoon edition', which will feature 6-10 ten second long 'snaps', which will feature a combination of pictures, text and video in order to tell the most important news stories of the day. Within each brief snap, users will have the option to delve into the story with more depth, reading the full story on Sky's website, and therefore potentially generating advertising income for Sky. The move comes after Skys number was bombarded with requests from Snapchat users to bring their output to the service.
Alongside Sky News, Sky have also launched Sky Sports on Snapchat Discover, which will feature exclusively sports news, reporting on all the key events of the day, from record breaking athletic achievements or the sacking of a Premier League manager. This also offers up the possibility of Sky uploading Premier League highlights to the service, something which would drive a significant amount of traffic through Snapchats servers, especially should they allow football fans to subscribe to their favourite teams goals. Such roads to monetisation could be built between Sky and Snapchat and provide both companies with a way to make money.
It also provides Sky with ready access to a market that doesn't typically watch TV news - teens. Getting that demographic on board is key to Sky's long term future, and through adopting these new technologies Sky are placing themselves at the feet of their desired audience, and frees up the Sky contact number 0844 for customer complaints.
On the deal, Evan Spiegel, CEO of Snapchat stated: "We are huge fans of Sky News and Sky Sports and are grateful for the opportunity to partner with their outstanding team."
David Gibbs, Director of Sky Sports' digital output commented: “Sky Sports on Snapchat Discover is great news for those eager for the latest sports news. Whether that’s reporting on Daley Blind's last minute equaliser at West Ham to analysis ahead of the ICC Cricket World Cup we are really excited to be one of Snapchat’s first UK-specific partners as people look for new and innovative ways to keep up with what’s happened that day.”
John McAndrew, Director of News Output for Sky News had this so say on the deal: “Our partnership with Snapchat is very exciting. We can reach a whole new audience hungry for news in a concise and creative form on a platform they already enjoy.”
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