When you think of Christmas, what comes to mind? Huge dinners with all the family? Opening fantastic presents? Seeing people you don't often see? For many of us, those are the things which evoke the memory of Christmas, but now it seems like there's something else which is bringing the families of Britain together on Christmas day, and that's Sky Movies. How do we know? Well, thanks to some recently released numbers from Sky regarding the watching habits of the nation over Christmas, we've got a much better idea of how we all spent our day in front of the TV.
Doubtlessly the highlight of Sky's Christmas schedule was the premier of Frozen, Disney's massive winter themed musical which has now grossed well over $1.25 billion at the box office and more than $400 million on home media like DVD and Blu-Ray. The critically acclaimed film, released in 2013, followed the adventures of Princess Elsa and her snowman friend as they embark on a story inspired by Hans Christian Andersen's fairy tale The Snow Queen. As it premiered on Sky Movies, over 5 million viewers tuned in and watched it during its first week, which was the single highest viewing figure for any premiere on Sky Movies since launch. In addition, Sky Movies Premiere was the most watched channel during its initial broadcast, beating out traditional terrestrial TV channels too.
That wasn't the only film to premier over the Christmas period though, as both The Lego Movie and Captain America: The Winter Soldier were added to Sky Movies' impressive lineup. The Lego Movie was the UK's highest grossing film of 2014 and was met with critical acclaim, and it managed to pull in over 2 million viewers over the Christmas period, as did Captain America. In addition, Sky broadcast a series of Christmas classics like Elf, Bad Santa, Home Alone and Love Actually on their Sky Movies Christmas channel, which brought families closer together over the period.
Ian Lewis, the director of Sky Movies had this to say about the period “The Frozen effect on families at Christmas was truly magical, the important trend that we’ve seen is that families don’t want to be beholden to schedules at that time of year – we now see more viewing on demand than on our live channels. Whilst we will always give our customers a choice about the way they choose to watch, we’re very proud to be the biggest on demand movies service in the UK - at Christmas and throughout the year.”
Over numbers from the report state that Sky Movies Christmas was up 7% in terms of viewership and the week of the 22nd of December was the biggest for film downloads, with 4.9 million downloads being reported. Sky will be very pleased with these results, as it shows not only their TV business thriving but their Now TV programme supporting incoming and viewership numbers across their business. Sky also reported more upgrade requests via their Sky TV contact number, which indicates a strong consumer demand to see the films which they laid on over Christmas.
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