As we stride ever closer to the 2015 general election, the voices of the entire nations are gaining in importance. The votes will be tallied on the 7th of May, but before then we'll hear the voices of care workers, firemen, police officers, public sector workers, nurses, binmen and countless others, as we all decide who to give leadership over the nation to for the next five years. Traditionally undervalued in those discussions though are young people, who will go on to form to shape the county in their own image over the course of their lifetime. Sky have been looking to change that with their Stand Up and Be Counted initiative, which has sought to put the thoughts and questions of young people across to those standing for government. Until now, that's largely taken place online, but now Sky are taking the show on the road with a tour of key constituencies across the UK from Monday the 13th of April.
A specially constructed studio visiting eleven locations from Glasgow to Brighton via Manchester, Witney and many more will give young people the chance to come and hear more about the campaign, register as a Stand Up and record videos on issues which affect them and their families. The studio will also feature a photo booth where young people can upload their photos to social media in order to get the message out under the hastag #SUBCTour, as well as an autocue which will give young people the chance to try their hand at being a presenter.
The studio will also be used by Sky News presenters, who will be broadcasting from within, bringing the views of young people to the attention of the nation across all of Sky's news platforms, along with acting as a hub for Sky News' general election campaign coverage.
The tour was inspired by calls made to the numbers for Sky, and aims to create a unique and memorable experience to engage 16 to 25 year olds, many of whom have never been seriously asked to share their thoughts on the state of the nation. It's a clever move on Sky's behalf, generating a lot of coverage and attention for Sky's work on the general election, as well as potentially enabling a generation of young people to get more involved in one of the most important things in our society.
John Ryley, Head of Sky News said: “This tour is a really exciting opportunity for young people to engage with Stand Up Be Counted on a regional level. It will bring a unique experience right to the doorstep of people who might feel disengaged from the political parties and their campaign promises. We hope the tour will help more young people to have their voices heard ahead of the General Election, and we will put all our efforts behind amplifying their opinions."
The full list of locations the Studio will be travelling to are:
•Manchester (University) - Monday 13th April
•Glasgow (University) - Thursday 16th April
•Middlesbrough (City Centre) - Saturday 18th April
•Doncaster (High Street) - Monday 20th April
•Sheffield (University) - Wednesday 22nd April
•Cardiff (University) - Friday 24th April
•Witney (Market Square) - Sunday 26th April
•Birmingham (University) - Tuesday 28th April
•Bedford (University) - Thursday 30th April
•South Thanet (Ramsgate Leisure Centre) - Saturday 2nd May
•Brighton (Pier) - Tuesday 5th May
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