Sky news update: Another update to Sky’s Now TV means they are now pushing to rival the internet based on demand TV programme and movie service Netflix. On demand has rapidly become an extremely large market as the world strives to remain as current as possible in the entertainment market as well as functioning normally and carrying out as busy lives as they choose to conduct. This has developed in line with the internet as it became clear that it could be used to transmit shows at individuals’ demands as opposed to being broadcast live. Therefore, companies such as Netflix and LoveFilm began to take off – they allow viewers, for a monthly cost, to watch endless films and television programme completely at their discretion. Sky have been forced to alter the service that they offer in order to remain current in this sort of market and therefore they have developed a whole host of options including their Sky Go service. It became apparent only too quickly however that this was not enough to keep viewers coming back time and time again; they have to be Sky customers in order to watch the shows on demand and therefore they are not expanding their customer base, simply offering existing customers a higher level of service. Something that did not go unnoticed admittedly. Thus, Sky launched Now TV. A set top box that was designed to rival those already on the market: YouView and Apple mainly. These services offer essentially the Freeview service plus some on demand services such as BBC iPlayer with the propensity for development as popularity grows.
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