Sky news update: Sky and BT are currently both competing to secure the most TV and telephone subscribers they can. This will have an impact on the economy. Sky and BT are in an unending marketing battle to gain the most pay-TV sports subscribers and mobile company’s campaigns for 4G services. This battle is predicted to boost the UK and Ireland’s advertising market by over £12 billion this year. ZenithOptimedia are one of the biggest media buying agencies operating within the UK. Their latest report suggests the UK’s advertising market has the potential to grow by over 2.5% this year and reach a staggering £12.58 billion. This is due to the increased spending on television and mobile phone adverts. It is only recently that BT and Sky have started to have an impact upon the market. ZenithOptimedia as recently as June were predicting a flat market this year until the recent surge causing the new prediction of 2.9% growth in the market. This on going battle for market supremacy has lead to strong backing for the 4G services of Vodafone and EE, these coupled with the extremely optimistic spending of car manufacturers has consequentially increased TV ad spend of 2013 to increase to £3.32 billion. The Smartphone and tablet market has also seen huge growth this year due to the influx of new products within the revolutionary market.
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