As the battle for pay-TV supremacy goes ever on, each company is looking for a new way to get ahead of the competition. BT recently announced they were taking control over the UK's biggest network (EE), which will allow them to create compelling mobile and TV bundles to offer customers. whilst Virgin have just announced a massive rollout of fibre-optic broadband, which will see hundreds of thousands of get access to superfast broadband. All of which leaves Sky somewhat in the lurch when it comes to their next move. Recent expansions into Europe have proven that Sky is willing to take big bets on its own future, but what about the UK?
Sky have a long history of adopting up-and-coming technologies, from satellite TV broadcasts to 3D via HD and live streaming, the company have built their name and reputation as technological leaders, forging a brave path through futuristic technologies. After all, can you remember a time when recording a programme meant setting up the tape machine? It's for that reason that everyone is expecting Sky to make a move into 4K TV broadcasting, which is widely seen as the next evolution in TV watching.
4K has been requested often through the Sky billing phone number, but there are a number of technological and practical problems involved with broadcasting in 4K, not least of which is the lack of 4K content current available for Sky to broadcast. One of the major issues surrounding 4K has, in fact, been the technology used to get it into peoples homes. At present, there is no physical media format which can play 4K content and broadcasters are struggling to find a way to get smooth, high quality 4K video onto TV screens. At present, Netflix are one of the only companies that are capable of broadcasting in 4K UHD, though only certain TV's are capable of decoding the image and it requires an extremely fast broadband connection.
Sky have been investigating 4K under a project named 'Ethan', but they've gotten one massive step closer today with the news that SES Astra, the company which runs the satellites Sky uses has launched a demo 4K TV channel, showcasing that 4K content can be beamed down to a TV set using the exact same satellites that Sky are currently using.
That's obviously fantastic news for Sky, as it solves one of their major issues with 4K. There are still issues abound though, with a lack of 4K TV's in peoples homes and issues around content and decoding, Sky will have some work to go before they can satisfy those vocal customers on the Sky payment number. Still, with progress being made and Sky working on a 4K box behind the scenes, it appears to only be a matter of time before we can watch Ultra-HD content in the comfort of our own homes.
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