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Sky Sports Update: Sky Coverage a Blessing to Cricket Fans


The cricket world is braced for a huge summer of competitions. Starting in May with the counterpart to England’s tour of New Zealand in February there was a two match series held at Lord’s Cricket Ground in London and then in Headingley, Leeds. This is closely followed by the last ever ICC Champions Trophy hosted across England and Wales at Edgbaston (Birmingham), Cardiff and The Kia Oval (London) and then hot on the heels of that, the first Ashes series of the year. The England boys will barely have time to breath between Ashes series this year as busy schedules have demanded that there be consecutive series, first in the UK and then in Australia just six months apart when usually they are played every 18 months. This busy schedule for the summer, along with the snippets of county cricket that they do opt to show means that rights to stream are in high demand. Well, you would think. Sky are proving to be somewhat of a saving grace for cricket fans as they are the only ones contracted to cover the matches – even highlights are few and far between with the Champions Trophy not being picked up by any terrestrial channels.

What Sky Offer

For Sky, this is not a problem. They pay for the rights to cover the matches live and they charge abhorrent sums to those who have no choice but to go with Sky if they want to follow the sport. Also, it means that they are obliged to cover absolutely everything. From the 6th of June until the final on the 23rd there is a match on almost every day. Furthermore, through the summer when the Ashes are being played there will be live coverage every day of every match – that’s approximately eight and half hours each day – plus additional analytic shows including Cricket AM, Cricket Writers on TV, The Verdict and so on. These ‘extras’ are there to promote the main show, create a buzz around the match and series and allow those who are not available to watch all day, every day to see a bit of the discussion about controversial decisions and the day’s action. In fact, Sky Sports 2 and it’s HD counterpart, at 6am on June 30th will become Sky Sports Ashes and Ashes HD and will offer 63 days of solid Ashes coverage. Sky Sports of course also deliver highlights shows as well but there is a massive gap in the market for these on terrestrial television. Channel 5 will be offering highlights through the Ashes series this summer and any other tour England take part in but other than that there is no coverage. The Champions Trophy is exclusively on Sky Sports and albeit very little, any county cricket that is covered, predominantly YB40 and FLt20 matches is aired only on Sky Sports.

The Market

This makes for an incredibly narrow market, if you are interested in watching cricket you have little to no choice about your service provider. It’s not a bad thing for the business because essentially Sky just take advantage of the gaps in the market, but they do offer exceptionally good coverage so customers rarely feel like they’re getting jipped. For more information on Sky Sports coverage of this summer's cricket use the Sky phone number to contact the customer service department directly.

Comments (3 )

  1. Hyungjoon - Reply    September 11 ,2015  

    那句 Science is not a religion that wosphirs Truth as its God - Science is a religion that wosphirs Doubt. 真是超讚 我覺得台灣或亞洲的教育問題不是出在數理訓練 而是整個教育非常不注重邏輯思維的訓練 不管是理科教育也好 文科教育也好 台灣的數理教育訓練出很多解答出標準答案的學生 這群學生日後就算成了高官 遇到了沒有標準答案的情況 就亂了陣腳 甚至製訂出不合邏輯常理的政策 更甭提更不重視邏輯的文科 可是在歐美 不管是數理還是文科的教育 都非常注重邏輯的思辯 美國的學生 數理成績再比亞洲的爛 可是邏輯能力還是比較強的 這一點 在考美國研究所必需要的GRE就可見一般 GRE從前考的Verbal Quantitative Analytical writing三項 全都和邏輯有關 因為美國的高等教育是非常注重邏輯訓練的 他們相信 沒有足夠的邏輯能力 是無法順利進行任何研究的 連GRE Subject考的 也有一堆實驗推導 這在台灣高等教育裡 甭說大學部 連研究所都一整個忽略了 連高等教育研究所都忽略的東西 我們怎能要求社會大眾有能力明辨這其中的是非呢 所以這一切 也不是僅僅靠報導科學新知或科普報導就能解決的 周教授完全搞錯了真正的問題所在

  2. Kenelm - Reply    May 07 ,2016  

    Felt so hopeless looking for answers to my qu.ntions..eustil now.

  3. Emily - Reply    May 08 ,2016  

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